Stop Struggling With Campaign Press Releases

Get Proven Templates and a Step-by-Step Guide to Win More Media Coverage

Inside this guide, you’ll find six editable press release templates, expert tips to maximize coverage, and step-by-step instructions to craft releases that get published.

Save hours of work

with six ready-to-use Google Doc templates for announcements, events, and press statements.

Get noticed by the media

with proven formatting and distribution strategies designed for political campaigns.

Look professional and credible

with releases crafted the way journalists expect—no more guessing or wasted effort.

Too many candidates spend hours staring at a blank page, only to send a release that never gets picked up.

Writing a press release for your campaign shouldn’t feel like pulling teeth—but for most candidates, it does. Hours disappear staring at a blank page, cobbling together sentences, and second-guessing every word. Then, after all that effort, the release is sent out… and nothing happens. No coverage. No calls. No buzz.

The truth is, most campaign press releases fail because they don’t follow the structure journalists expect. Without the right format, timing, and distribution strategy, your hard work goes straight into the recycle bin.

That’s exactly why we created the
Press Release Power Pack

It’s a step-by-step resource designed specifically for candidates who want to stop guessing and start getting noticed. Inside, you’ll find:

A 14-page e-book breaking down exactly how to craft press releases that catch a reporter’s eye.
6 editable Google Doc templates, so you can skip the blank page and have professional drafts ready in minutes.
Insider tips on formatting, distribution, and coverage, drawn from real campaign experience.

With this guide, you’ll never waste time or opportunities again—every press release you send will be polished, professional, and positioned for maximum impact.

Everything You Need to Master Campaign Press Releases

$27

Instant Access. Lifetime Value.

Buy Now

Meet Your Mentor

Megan Bedera

20-year political industry veteran | Founder, Women Campaign

Megan has managed political communications from coast to coast, holds an M.P.S. in Strategic Public Relations from The George Washington University, and has one mission: to help more women win campaigns.

She created this toolkit at a fraction of its true value—because women candidates deserve resources that level the playing field.

Got Questions? We're Here to Help!

Do I need prior experience writing press releases to use this guide?

Not at all. This guide was created for candidates and campaign teams at every level. Whether you’re sending your very first press release or looking to sharpen your approach, the step-by-step instructions and templates make it easy to create professional releases—no background in communications required.

Will this work for any type of campaign?

Yes. The templates and strategies are designed to be flexible for campaigns of all sizes, from local school board races to congressional runs. The included examples cover the most common press release needs, and you can easily adapt them to fit your race and audience.

How quickly can I start using the guide?

Immediately. As soon as you purchase, you’ll receive instant access to the e-book and editable templates. You can have your first professional press release drafted and ready to send out within the hour.